Retains the leader in innovative marketing and communications
Reiterating its excellence as the Bank that has always gone beyond just banking to offer excellent customer convenience, Seylan Bank was feted with five accolades at the Golden Globe Tigers Awards 2018 which concluded at the Taj Samudra Colombo recently.
“As a 30 year old brand in the Banking sector Seylan Bank constantly looks at making banking convenient to its customers. Our passion to innovate and challenge the market at trying times has allowed us to stay ahead of the game and in return win many accolades on the way. It gives us immense pride to see the efforts of Seylan Bank’s Marketing Team and its consultant agencies being recognised through The Golden Globe Tigers Awards – Sri Lanka Edition this year,” Gamika De Silva, Head of Sales and Marketing, Seylan Bank PLC stated.
Seylan Bank was the only Bank to win five Awards at this year’s award ceremony. The bank was recognised under the three categories: ‘Excellence in Branding and Marketing’ for two of its campaigns - Seylan Cracker Deals was awarded as the Best Campaign Innovation and Seylan Deken Dennam was awarded Campaign of the year; ‘Excellence in Digital Marketing’ awards for - Best use of digital media in Marketing and Best Financial Website; and in the category of ‘Excellence in Cards & E-Payments’ Seylan MPAY was awarded as the Mobile Payment Solution of the year.
“As ‘The Bank with a Heart’, Seylan Bank focuses on innovativeness to meet its customer needs allowing us to carry out innovative campaigns through multiple platforms that enables our Marketing Team to meet the campaign and channel goals. Winning ‘The Golden Globe Tigers Awards’ on Thursday reaffirmed our position as the market leader in Digital Marketing and the most socially engaging bank on Social media. To ensure speed of service for online inquiries we have re- designed our chat bot to respond to queries in Sinhala and Tamil as well catering to the evolving customer behaviour on social media,” Dinesh Jebamani, Chief Manager Liability Products & New Age Media, Seylan Bank PLC elaborated.
The Golden Globe Tigers Awards recognizes visionaries and business entities across Malaysia, Singapore, Thailand, Bangladesh and Sri Lanka; identifying "TIGERS" in marketing, branding CSR & social innovation, Digital Marketing, education & academic across leadership levels in individual and organisation. The Golden Globe Tigers Awards aims to recognise excellence in focussed multifunctional and multidisciplinary industries across segments.
Seylan Bank Head of Sales and Marketing Gamika De Silva (centre) flanked by Seylan Bank Marketing and Cards Team posed for a photo-op at the awards ceremony in Colombo.