As a part of the social and digital media efforts of Seylan Bank, many events and special occasions have been digitalized to provide their customers the best they could offer. Connecting with their fan base Seylan Bank has a variety of activations to get their customers engaged.
The I phone competition held in December 2017 attracted a number of fans to the Seylan Bank facebook page and rewarded a lucky winner with a brand new I phone X. The winner was Dulvin Witharane who walked away with a brand new I phone X. This is the 3rd time Seylan Bank has rewarded customers with latest I phones through various competitions and engaging activities on the official social channels.
The Bank also had innovative product launches and used social media as a key channel to drive traffic. Seylan Income Saver and Seylan Seylfie Youth Savings accounts were promoted through the social media channels to educate customers on the features and use of the product.
The latest innovative feature introduced by the Bank is the Facebook Messenger Chat Bot boasting as the first ever Chat Bot in the banking industry in Sri Lanka. The fully automated intelligent bot is being updated regularly to provide customers end to end solutions for their daily banking queries in all three languages .
The drive to enroll customers on to the digital banking platforms was another digital initiative taken. With the ‘Prizes and Surprises with Seylan Internet Banking’ draw this initiative was launched in order to onboard customers to use the online banking platforms of Seylan Bank. Winners of the draw were rewarded with I phones, tabs and laptops along with cash rewards.
Having been acclaimed in the region for ‘Best Use of Social Media in Marketing’ the Bank continues to promote convenient services to their customers and followers of its social media channels .
Image shows winner of the I Phone X promotion Dulvin Witharane receiving his gift from Mr. Tilan Wijeyesekera, Deputy General Manager – Retail Banking and Mr.Dinesh Jebamani, Chief Manager – Liability Products and New Age Media