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Seylan Bank Online ‘Avurudu Ulela’ – A first in the Banking Industry

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As a part of the social and digital media efforts of Seylan Bank, many events and special occasions have been digitalized to provide their customers the best they could offer. Being the number one bank on facebook in Sri Lanka, Seylan Bank has a variety of activations to get their customers engaged and lives up to the words ‘the most socially engaging bank’.

This time too, securing the values of the traditional avurudu events, a digital online ‘avurudu ulela’ was organized and was launched during the avurudu season. Traditional avurudu games like ‘aliyata aha tabeema’, ‘kana mutti;, ‘sangawunu taagga seweema’, ‘lissana gaha’ and ‘avurudu kumariya’ competitions were all in one app, where the facebook fans were able to play all games and stand chances of winning prizes worth Rs. 125,000. 10 winners were selected from each game and altogether 50 unique winners were rewarded for their outstanding performance at the Seylan Online ‘Avurudu Ulela’.

The bank continues to develop and launch innovative promotions on facebook and was recently ranked no 40 out of 100 by Financialbrand.com for retail banks on facebook in the world.