Seylan Bank won the Silver Award for the Best New Entrant category for its much famed Seylan Personal Loan product
at the coveted SLIM Brand Excellence Awards 2018 held at the Shangri – La Hotel, Colombo recently.
The recognition is a result of Seylan Bank’s efforts on introducing a holistic product that has changed the persona
of the personal loan product category. Amidst challenging environment, Seylan Personal Loan has emerged victorious
as a brand due to its strong brand process and orientation executed by its Retail Credit Card and Sales Teams,
enabling resilient connection with customers whilst ensuring the creation, development and protection of brand
identity.
Furthermore, Seylan Bank’s has taken continuous efforts to achieve lasting competitive advantages by persistently
creating and delivering superior value through brand propositions which cater to the diverse needs of Sri Lankans
from all walks of life.
Commenting on the achievement, Gamika De Silva, Head of Marketing and Sales at Seylan Bank PLC said "We are
extremely proud and happy to receive this recognition. We wish to specially extend our sincere gratitude to our
Retail Credit Department, Branches and Sales Teams for their tremendous commitment in making the way for this
award. With our teams’ sustained efforts to innovate and stay relevant to our customer's needs, we ensure that our
services translate to meeting the expectations of our shareholders, whilst always acting as responsible corporate
citizens. With a strong focus to change the local banking standards, we will strive to improve and enhance our
channels to further add value to our customers and help achieve their goals as ‘The Bank with a Heart’”.
This year’s SLIM Awards recognized brands, brand custodians and entrepreneurs in their respective avenues under
thirteen different categories. The Chief Guest of the evening was Deshamanya Lalith De Mel, the First Sri Lankan on
the Main Board of a Top 100 Company in the UK. Over the years, SLIM has encouraged brands to adopt best practices
in branding, marketing and has pushed the overall local branding landscape to global standards. Further, SLIM Brand
Excellence is one of the highly acclaimed award ceremonies in the country that rewards brands for excellence based
on a qualitative and scientific evaluation platform.
Earlier this year, Seylan Bank was feted with the Golden Globe Tigers Awards and SLIM NASCO for its marketing and
service excellence. The bank also received a special recognition from Wells Fargo Bank in USA, for its continuous
commitment to improve the overall efficiency level in the global trade and other payments community systems.
Seylan Bank operates with a vision to offer the ultimate banking experience to its valued customers and is evolving
rapidly with new technology, innovative products and services to set a new benchmark in the banking sector. The
bank has expanded its footprint with over 169 branches across the country and boasts an ATM network of 208 units
covering crucial locations. Seylan Bank has a growing clientele of SME’s, Retail, and Corporate customers and has
been recognized in the global arena for its supreme service provided to the customers.
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