25th August 2016 Colombo: In a revolutionary industry breakthrough, Seylan Bank has re-launched its popular customer loyalty scheme, ‘Seylan Sure’, to deliver the highest possible benefits to its customers. Seylan bank pioneered in introducing this loyalty scheme for Savings and current account holders which has now evolved to be the benchmark of the industry. Seylan Sure ensure definite gifts for accountholders, but it also offers the most affordable deposit slabs, yet another ground-breaking initiative by the bank. These benefits are provided in addition to the interest of your savings account. The maximum grant amount has now been increased from Rs. 15,000 to Rs. 200,000 for savings and current account holders, both joint and personal.
Seylan Bank further upholds its legacy of being the pioneering entity in the country’s banking industry to introduce a reward scheme to the public, as opposed to the practice that prevailed of offering gifts in a draw. The bank offers definite cash grants and gifts to mark important milestones in the lives of customers. The existing reward categories, which include marriage, childbirth, surgery and 60th birthday, have been expanded further to include customers whose children have passed the Grade Five Scholarship, Ordinary Levels and Advanced Levels examinations, and the occasion of the 10th wedding anniversary.
In the event of a surgery, the benefit to a customer is Rs. 200,000. Catering to every stage in the customer’s lifecycle, Seylan Sure is an undeniably value product for every customer. In enhanced amounts for new categories, customers’ children passing the Grade five scholarship exams will receive Rs. 50,000, as well as students who have passed their O/L with 8As and A/L with 3As. Further, a cash gift of Rs. 50,000 will be awarded to customers celebrating their 10th wedding anniversary.
Commenting on the exciting new Seylan Sure scheme, Mr. Tilan Wijeyesekera, Deputy General Manager - Marketing and Personal Banking at Seylan Bank said, “We are delighted to re-launch Seylan Sure with breakthrough benefits in the industry. By increasing the value of the cash gifts awarded to account holders from Rs. 15,000 previously to Rs. 200,000 today, we provide the highest value and benefits to our customers. Furthermore, we have even expanded the eligibility of the categories to enable a greater proportion of customers to enjoy these rewards. Seylan Bank has consistently devised innovative products to inculcate the savings habit amongst citizens and the new unmatched benefits offered by Seylan Sure will go a long way in rewarding our customers and meeting their aspirations.”
The re-launch of Seylan Sure is aimed at meeting the new and evolving aspirations of customers while expanding gift eligibility categories, so that Seylan Bank customers can benefit from a loyalty scheme that offer them immense value.
One of the leading banks in the country, Seylan Bank is a pioneer in providing innovative financial solutions. Its strength and stability can be evidenced from the fact that in the financial year 2015/16, Seylan Bank recorded its highest-ever net profit of Rs. 3.83 billion and achieved a 20.76% growth in deposits on year on year basis. Its Total asset base has grown to Rs. 296.33 billion.
Seylan Bank’s network consists of 167 branches and more than 193 ATMs, exclusive of its Student Saving Centers, island wide. The bank has a growing clientele of Small and Medium Enterprises (SME), minor savings, retail, and corporate customers who can avail a range of convenient banking services supported by digital channels such as 365-day banking, live chat support, customer support via Whatsapp, Facebook Messenger, online account opening, debit card with ATM withdrawals up to Rs. 250,000 etc.